Growing the Directory
The visual engine behind Oregon's community-powered movement. Every asset, every experiment, fully transparent.
40/528
Assets
5/11
Videos
35/517
Images
Why It Looks Like This
I know — it's awful. I'm one person building this entire platform, and I'd rather spend my time on the actual site than hand-crafting perfect ads. But here's what I've learned: Meta's new Andromeda algorithm has fundamentally changed the platform into a high-speed creative discovery engine that heavily rewards radical creative diversity over traditional audience targeting. To feed this system the massive variety of concepts it requires to learn efficiently, I'm aggressively speedrunning the launch of orcounselors.com by flooding the zone with high-volume, AI-generated marketing "shitslop."
I openly acknowledge this content is rough and lazy — but I'd rather run a live, messy experiment to quickly test hundreds of different angles and drive adoption than sit on a perfect secret nobody ever sees.
The plan: once this raw volume identifies the winning concepts and builds initial momentum, I pause, refine the successful ads, and inject them with genuine "clinical soul." That's what the Refining The Slop gallery is — movement towards an actual brand.
Step 04
Refine the Winners
REFINEMENT March 5–7The algorithm has spoken. After processing hundreds of creative variations, Andromeda surfaced the concepts that actually resonate with Oregon's therapy community. These winning creatives have been color-graded, re-composed, and polished into assets that are decent after 5 days of iterating and monitoring engagement stats. This is what the entire process is building toward.
Refining The Slop
12 Assets
Eugene Therapists
Lpc Lmft Session
Telehealth Ad
Fb Cover Refined
Fb Post OHP
Too Quiet
Make It Rain
Fill Cal2
Fill Cal
Fb Post OWN LUCK
Fb Post Pi Day
Fb Post Friday 13
Step 03
Test Every Format
FORMAT TESTING March 4–5With enough image data collected, Andromeda needed format diversity: video vs. static, cinematic vs. casual, short-form vs. carousel. The algorithm can't optimize for video if it's never seen video. This phase fed it AI-generated shorts to map which visual formats actually stop the scroll.
Grok Generations
10 Assets
Grok Video 164624f8 92a3 489a B63e Aa16ede8dd8a (1)
Grok Video 164624f8 92a3 489a B63e Aa16ede8dd8a
Grok Video B9ffbf8b 60cf 4ff9 Bceb D5c31fc8bb88
Grok Video B9ffbf8b 60cf 4ff9 Bceb D5c31fc8bb88 Thumb
Grok Video 164624f8 92a3 489a B63e Aa16ede8dd8a Thumb
Grok Video 164624f8 92a3 489a B63e Aa16ede8dd8a (1) Thumb
Grok Image 3ca0f748 9367 464e Ab24 C7caf5eac20c
Grok Image 3722c65f 2005 4dd8 94a0 Fca792208025
Grok Image E3d54a2a 1c5f 446f 9c5d Dc7787fae118
Grok Image 09597dea F77e 4ebe 8c56 Bd8a9e51c895
Step 02
Flood the Zone
VOLUME FLOOD March 3–4Andromeda's core insight: it needs massive creative diversity to calibrate its targeting model. Each image is a data point the algorithm uses to map audience preferences. This phase prioritized raw volume over quality — dozens of AI-generated images deployed as fast as possible to feed the machine.
Meta AI Grok Speedrun
10 Assets
Meta Ai Grok Speedrun Oregon Therapist Directory 038
Meta Ai Grok Speedrun Oregon Therapist Directory 046
Meta Ai Grok Speedrun Oregon Therapist Directory 038 Thumb
Meta Ai Grok Speedrun Oregon Therapist Directory 046 Thumb
Meta Ai Grok Speedrun Oregon Therapist Directory 044
Meta Ai Grok Speedrun Oregon Therapist Directory 028
Meta Ai Grok Speedrun Oregon Therapist Directory 030
Meta Ai Grok Speedrun Oregon Therapist Directory 009
Meta Ai Grok Speedrun Oregon Therapist Directory 034
Meta Ai Grok Speedrun Oregon Therapist Directory 008
Step 01
Establish the Baseline
BASELINE March 1–3Before Andromeda can learn what works, it needs to learn what doesn't. These intentionally provocative parodies generate strong emotional reactions — laughs, cringes, shares — giving the algorithm a baseline of raw engagement data to calibrate against. Think of it as teaching the machine what "interesting" looks like.
Satire
8 Assets
Unhinged Infographic 10 Stress
Unhinged Infographic 09 Spiral
Unhinged Infographic 08 Fear
Unhinged Infographic 07 Judging
Unhinged Infographic 06 Mistakes
Unhinged Infographic 05 Crisis
Unhinged Infographic 04 Repression